OtelCiro
Free Analysis
Independent hotels1–5 properties · 22 active engagements · 41-key average

Enterprise tools. Without the enterprise bill.

For owner-operators with 1–5 properties. The full stack. A Revenue Consultancy used to hotels your size. 30-day notice exit — no penalty.

Properties
1–5
Net revenue · average
+9.4%
Software cost
€0
Persona

Owner-operator

  • Keys
    1 — 5 properties · 30-50 rooms
  • ADR baseline
    €120 — €180
  • OTA mix
    72% — 84%
  • 12-mo net revenue
    +4.6% → +9.4% target
12-mo net revenue · norm.
90-day RevPAR · average
+0.0%
Median across 22 active engagements. Floor +4.1%, ceiling +17.8%.
OTA share reduction
−0.0%
Shift to direct + returning + GDS. Average measured at 6 months.
Time to go-live
0–3 gün
Single property: 1 day. Complex data + historical folios: 2–3 days.
01Is this you

This page is written for one person.

You're the owner and the GM. You're at front desk during the day and you're modelling the budget at 3am. PMS demos give you a 90-minute walkthrough; you have 11 minutes. This list is for you.

  • 1–5 properties · owner-operator or family principal
  • Currently on Sistem Otel, Elektra, Cloudbeds, Opera Lite, or spreadsheets
  • You can't hire a full-time revenue manager (the math doesn't work)
  • November–February is held together by a single night clerk
  • OTA commission has eaten 14% of your net revenue over the last 12 months
  • A KVKK audit or an e-Fatura backlog is what wakes you at 3am
  • You're tired of feature counts and want to see outcomes
02The pain

An independent hotel's math breaks at six points.

Enterprise software, enterprise pricing

Mews, Cloudbeds start packaging at 60+ keys. Not economical for single-property independents. €800–1,200/mo software bill alone eats the operating budget.

Full-time RM is impossible

RM salary makes sense at a 600-key resort, not at a 60-key boutique. The GM makes the call alone — usually without the right data.

OTA commission kills you quietly

Booking 18%, Expedia 20% off your net revenue. No budget for direct booking effort, weak brand, conversion is missing.

18% · 20%

Compliance accumulates — and you don't know it's accumulating

KBS passport errors stack at 142 properties × year. e-Fatura backlog throttles cash flow. When the KVKK audit lands, you're in 40 hours of panic.

Your team jumps between 4 systems

PMS one, channel manager two, booking engine three, accounting four. Each system its own login. The desk clerk makes 18 context-switches a day.

You can't pick a vendor alone

You can't pick Mews vs Cloudbeds vs Opera because you've never genuinely run any of them. The demo shows you 90 minutes; the real day is 14 hours.

POVFor independents

What you actually need, vs what gets sold to you.

What gets sold to you
  • A "platform" with 47 modules
  • A 6-month implementation
  • An "account manager" via chat
  • A success roadmap
  • A loyalty program
  • 12-month contract · 90-day exit penalty
What you actually need
  • A PMS, a channel manager, a booking engine — in one product
  • A 60-minute first day
  • A revenue manager whose schedule overlaps yours
  • Three things to change by Friday
  • Returning guests who book direct
  • 30-day notice · no exit penalty
03Recommended stack

Start with PMS + Revenue Consultancy. Compliance ships in the module.

We start with the PMS because that's where operations brains live — KVKK / KBS / e-Fatura / ÖKC ship inside the Finance & Compliance module as a day-one standard. We add the Revenue Consultancy because you shouldn't make the pricing call alone. We add the Distribution Consultancy at month 4 — once your revenue baseline is stable.

04Timeline

Week 1, month 1, month 3, month 6.

  1. 01 · Week 1

    Discovery + setup

    • Discovery call
    • PMS go-live (1 day)
    • Migration script (if needed)
    • First KBS + e-Fatura test
  2. 02 · Month 1

    First pricing chassis

    • Revenue Consultancy onboarded
    • Comp-set configured
    • Autopilot suggest-only
    • First rate review
  3. 03 · Month 3

    Measurable uplift

    • +5–9% RevPAR
    • Autopilot live
    • KVKK / KBS audit-ready
    • Distribution Consultancy discovery
  4. 04 · Month 6

    Full stack

    • Distribution Consultancy active
    • Direct share rising
    • CRM segments live
    • Annual BR
05Customer file

38-key independent, Bodrum.

File 2025-094-star independent · Bodrum · 38 keys · owner-operator
Opened
Coming off Sistem Otel. RevPAR -4% vs last season. OTA share 78%. e-Fatura backlog 142 invoices. Owner working 80h/week.
Intervention
PMS go-live in 1 day. The PMS Finance & Compliance module zeroed e-Fatura in 28 days. Revenue Consultancy built the pricing chassis, made 12 overrides in the first 60 days.
Outcome — 90 days
  • +11.2% RevPAR
  • +€38,400 net revenue · first quarter
  • −14% OTA share
  • e-Fatura backlog 0
LeadLead consultants · Revenue Consultancy + PMS Finance & Compliance module
Anonymized · with customer consent
06Pricing example

Typical monthly for a 40-key independent.

Scenario

40 keys · single property · owner-operator

Monthly retainer

€2,400 / mo (Revenue Consultancy Season)

Outcome bonus

3-5% of RevPAR uplift

Software: €0 (included with Consultancy)

See all pricing
07FAQ

Frequently asked.

01Is migration from my existing PMS really 1 day?
Migration scripts ready for Sistem Otel, Opera Lite, Cloudbeds, Elektra. Single-property: 1 day; complex data structures: 2-3 days. Historical reservations, folios, guest CRM included. The old system runs in parallel for 24 hours — rollback door stays open.
02Are Kaan's 4 hours physical or remote?
Mostly remote. One day on-site during the first 2 onboarding weeks. After: Slack/WhatsApp + weekly video review. Additional on-site visits during peak season if needed; those are outside retainer.
03I'm seasonal, I don't want a year-round Consultancy.
Season Consultancy model — active March-October, dormant November-February. 50% of annual retainer. PMS stays alive, e-Fatura runs, only consultant hours scale down.
04Is the outcome bonus measured against a baseline?
Yes. First month sets baseline (RevPAR, ADR, occupancy). Each month-end, 3-5% of uplift is the bonus. Monthly close document is shared — no grey area in the math.
05I'm independent but I have 5 properties, do I get a discount?
Yes — multi-property chain discount applies. 2-5 properties get 15% off retainer. Each property gets its own pricing chassis, rolled up in a shared management panel.
06Do I need the Distribution Consultancy to get the Channel Manager free?
No — as long as you have a Revenue Consultancy active, all software is included. Distribution Consultancy is an additional retainer if you want it. Customers who add Distribution around month 4 typically lift direct share by 14%+.
07Are all the modules in the demo included in software pricing?
The PMS's 13 modules (reservations, channels, booking engine, CRM, F&B/POS, housekeeping, AI, finance/compliance, reporting) come in one package — €0 as long as any Consultancy is active. You can disable modules you don't use.
08What if Pricing AI gives a wrong suggestion?
Autopilot runs in suggest-only mode for the first 60 days — AI suggests, your Revenue lead approves. After day 60, rails-bound autopilot engages (e.g. max ±8% change per day). Every override hits the audit log and is reviewed in the weekly BR.
09What happens if I want to leave?
Give 30 days notice. Data export is delivered complete (Excel + JSON + PMS data dump). PMS is decommissioned within 30 days, e-Fatura/KBS final month reports closed. No exit penalty. No annual lock-in.
10Is one Discovery enough for multiple properties?
Yes. First Discovery is 30 minutes, covers all properties. No per-property gatekeeping — each property's baseline is extracted in week 1, the unified playbook lands in week 4.
Discovery · 30 minutes

Three things to change.

Bring last 12 months of revenue, your top 3 OTAs, and your current pricing strategy. By the end you have three specific actions.

30 minfreeno commitment
Book a discovery callSee all Consultancies